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Friday, 17 December 2010

London Luxury Property Market Sees Biggest Price Reduction in History

London Luxury Property Market Sees Biggest Price Reduction in History

Knightsbridge HouseA townhouse in Knightsbridge has been sold at the biggest price reduction ever seen on a piece of luxury real estate in the city of London. According to the Daily Mail, the home was sold after being reduced by £22 million. The original asking price was a jaw-dropping £40 million – final sale price £18 million. The seller was apparently holding out for a Russian Oligarch, and the entire house is fitted out as a magazine shot, which appeals to Russian buyers I understand.

Things are not going well for the Oligarchs currently, with Russia’s luxury goods market in tatters – and despite headlines throughout the British press claiming that foreigners are bailing out the British luxury property market – Russian buyers are pretty thin on the ground at the moment. 

This is certainly the biggest price drop I have ever heard of in London and some agents are calling it a “bargain.” I reserve judgment on that, but it certainly will give other sellers pause for thought. The buyer was – unsurprisingly a banker. Well, a bond trader actually who was in the news some time ago for having dated Heather Mills, Paul McCartney’s now ex-wife.